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Beer Brand Manager

Full Time
Posted 30+ hari yang lalu
Job description

Job Description :

About Us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.

Feel inspired? Then this may be the opportunity for you.

About the Role

  • Develop brand(s) goal/ ambition – Set long-term/ short-term brand objective and strategy through analysing market trend, consumer insight, competitor activities and estimation of industry growth under limited supervision from Category Manager.

  • Manage Guinness brand financial figures and product portfolio by actively leading new product launching, demand forecasting by commercial channel, P&L and budget.

  • Lead annual brand campaign plans to reach target consumers effectively/ efficiently by developing comprehensive 360-degree communication plan including digital/ social activation, channel connection plan and applying global ATL/ BTL platforms.

  • Develop brand creatives and strong activation of media plan, ensuring activation relevant to Brand Strategy and Brand Credential.

  • Initiate the development of BTL programs and execution including on-ground activation, 3rd space execution and cracking liquid-on-lips program under brand strategy and brand architecture.

  • Collaborate with internal/ external team members (distributors and agencies) and maintain effective working relationships.

  • Support Customer Marketing Manager (Distributor) in preparing internal reports.

  • Lead the analysis and understanding of business variables, monitoring of competition, industry and consumer trends.
    • Brand sales, depletion, and trends
    • Brand health, brand score monitoring and campaign or marketing activity evaluation
    • P&L including budget management

About you

  • Be passionate about the Beer Brand

  • Minimum 7 yrs relevant marketing experience preferably on lifestyle/premium consumer brands.

  • Ability to work with cross functional internal teams & influence the partners marketing teams

  • Deep understanding of commercial, shopper drivers and experience of working closely with customers and customer marketing teams.
  • Strong evidence of creative flair and implementing ambitious solutions.
  • Have the ability to create and inspire energy for their plans and ideas.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

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