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Content Marketing Lead

Full Time
Posted 17 hari yang lalu
Job description
online learning platform offering groundbreaking education in fields in computer science and more. Focused on self-empowerment through learning, Hacktiv8 is making innovative technologies available to a global community of aspiring technologists, while also enabling learners at all levels to skill up with essentials like programming, web, and app development, and digital marketing. Hacktiv8 is looking for people to join our awesome growth marketing team. If you love a challenge, and truly want to make a difference in the world, read on!

Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and web copy

Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy

Edit content produced by your team, including conceptualizing the projects upfront, assigning projects, and overseeing development and copy-editing prior to publishing

Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, and social media analytics tools

Build and maintain editorial calendar and written guidelines

Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar

Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently

Interact with content specialists, graphic designers, and internal team members to create and review all content & ensure consistent message

Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
Passion for education and learning

History of creating content that performed well and drove attention whether for yourself or a partner

Bachelor's degree in marketing, journalism, communications, English or a related field.

3+ years of content marketing or direct copywriting experience

Excellent grammar, punctuation and spelling skills

Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work

Ability to manage multiple projects and juggle priorities

Demonstrated ability to work productively with counterparts in a cross-functional capacity

Editorial mindset that seeks to understand what audiences consume and how to create it

Ability to analyze and present content and social performance

Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads and sales

Strong knowledge of content marketing strategy and channel

Research and search engine optimization (SEO) skills