Content Marketing Lead
Hacktiv8
Full Time
Jakarta
Posted 17 hari yang lalu
Job description
online learning platform offering groundbreaking education in fields in computer science and more. Focused on self-empowerment through learning, Hacktiv8 is making innovative technologies available to a global community of aspiring technologists, while also enabling learners at all levels to skill up with essentials like programming, web, and app development, and digital marketing. Hacktiv8 is looking for people to join our awesome growth marketing team. If you love a challenge, and truly want to make a difference in the world, read on!Responsibilities:
Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and web copy
Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy
Edit content produced by your team, including conceptualizing the projects upfront, assigning projects, and overseeing development and copy-editing prior to publishing
Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, and social media analytics tools
Build and maintain editorial calendar and written guidelines
Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently
Interact with content specialists, graphic designers, and internal team members to create and review all content & ensure consistent message
Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
Passion for education and learning
History of creating content that performed well and drove attention whether for yourself or a partner
Bachelor's degree in marketing, journalism, communications, English or a related field.
3+ years of content marketing or direct copywriting experience
Excellent grammar, punctuation and spelling skills
Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work
Ability to manage multiple projects and juggle priorities
Demonstrated ability to work productively with counterparts in a cross-functional capacity
Editorial mindset that seeks to understand what audiences consume and how to create it
Ability to analyze and present content and social performance
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads and sales
Strong knowledge of content marketing strategy and channel
Research and search engine optimization (SEO) skills
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