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Digital Marketing Manager

Kanmo Retail Group
Full Time
Jakarta
Posted 30+ hari yang lalu
Job description

Key Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies.

Requirements:

  • Graduate degree in marketing or a related field
  • Proven working experience in digital marketing minimum 4 years’ experience
  • Demonstrable experience leading and managing SEO/SEM, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture similar tools)
  • Strong analytical skills and data-driven thinking
  • Experience in setting up and optimizing Google Ads campaigns
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Must be able to communicate in Bahasa and English


Department Digital & Omnichannel Role Digital Marketing (Paid) Locations Jakarta